Alison McLean helps wellness entrepreneurs build profitable businesses while caring for their health and enjoying life in the process.
Our topic today… Magnetic Branding for the Wellness Entrepreneur is one that is key to our success as Go-To Experts but also one that many of us struggle to get right. Alison gives us her perspective on how we can get it right.
I see too many skilled wellness entrepreneurs without clients and the revenue they desire. It’s not from a lack of certifications. It’s because they spend so much time thinking about their niche and their brand instead of actually getting out there, talking to people and offering to help the appropriate ones.
In this episode, we go over the difference between a brand and a niche, and what you actually need to grow a profitable wellness business. – Alison Mclean
🎧 Listen to the episode
In this episode, we talk about:
- The difference between a brand and a niche.
- Is a niche required to grow a successful wellness business?
- What do you focus on if you have multiple certifications, i.e. massage, yoga, personal trainer?
- How do you embody your brand?
- What’s really needed to attract clients?
- Alison’s ideal clients and how she serves them.
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The Wellness Entrepreneur’s Business Coach
Physical Therapist, Yoga Therapist, Massage Therapist & Coach
For the last couple of decades, I have helped hundreds of students overcome injury, pain and achieve their health goals. I had a successful and profitable physical therapy and wellness clinic while leading classes, workshops and yoga training.
Then I was diagnosed with Lynch syndrome a genetic mutation that puts me at high risk for several different types of cancer. Only a couple of months later following my first cancer screen I was diagnosed with rectal cancer.
This caused me to reevaluate not only the sustainability of my own business but the whole wellness industry.
I now have a passion to help other Wellness Entrepreneurs grow their businesses sustainably, with profit, while still caring for their own health and enjoying life in the process.
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This episode was sponsored by The Perpetual Rainmaking Machine