The Quest Model is the best model to crack the forgotten rainmakers code for generating cash flow and clients on demand.
A quest is a journey towards something specific, with many challenges throughout. Most quests also need a series of logical steps and some kind of personal growth. And all worthy quests need an army of enablers and supporters.
The aim of your Rainmakers Quest is to create a successful, cash-generating business. Without doing anything that feels sleazy. You will start off taking baby steps. Plotting your own Quest Map is the first. And you’ll move forward at your own pace in the direction that best suits your situation.
The All Too Familiar Entrepreneurial Nightmare…
It’s 2:30 am. You’re tossing and turning, unable to sleep, exhausted, yet wide awake. You can’t shake the dreadful sinking feeling in the pit of your stomach. The irritating little voice in your mind keeps asking the same questions over and over…
“It’s five days till the end of the month. How are you going to pay the bills? How are you going to make ends meet?”
“What if this never works?”
“Can you afford to make another mistake?”
“Why does it seem so easy for everyone else?”
You crunch the numbers in your head. Over and over again… “I have to find a client. And fast…But WHO…and HOW am I going to enrol them?”
You’ve tried everything your marketing coach recommended. Exhausted all your friends and family. Tapped out your referral network. And the newsletter subscribers aren’t biting.
You’ve tried the fancy funnels, automated tech, live videos, name it. Nothing seems to be working.
Try as hard as you can, you can’t see where the next client is coming from, and it’s driving you nuts.
It seems everyone else is in on some secret. You’re seeing them posting client wins, celebrating big follower gains, and sharing pictures of their latest vacation.
So what are you missing? What have they figured out that the tens of thousands of investments in coaching and courses haven’t uncovered for you… yet?
This nightmare STOPS now!
There is another way of getting clients…
And it’s going to be right up your alley because it is based on the basic principles of human interaction that drive everything in our lives.
Slipping Into Your Rainmaker Role With Ease And A Sense Of Adventure
As I’ve explained in this article, Rainmakers have an almost uncanny ability to generate new business, attract clients, gather referrals, or otherwise help their businesses succeed.
The good news is that it’s not something only a select few are born with. It’s something that anyone can learn. Even those of us that are reluctant to become a Rainmaker.
The great news is that when you adopt the Quest Model for achieving challenging goals, becoming a Rainmaker transforms into an adventure of a lifetime.
The Essential Elements Of A Badass Rainmakers Quest
Gandalf: “It’s a dangerous business, Frodo, going out of your front door. You step out on the road, and if you don’t keep your feet, there’s no knowing where you’ll be swept off to. You’ll have a tale or two to tell when you come back,”
Frodo: “Can you promise that I’ll come back?“
Gandalf: “No. But if you do, you will not be the same.”
— J.R.R.Tolkien, The Lord of the Rings
#1: Characters (Dramatis Personae)
There are four character archetypes in your quest. Ready to meet them?
The Hero or Protagonist
That’s you, Frodo! Are you ready to set off into the enchanted Rainmakers forest?
“If you want to know what your single most powerful competitive edge is, just look in the mirror. That’s right, it’s you. When all things are equal – and in the competitive world we live in today they almost always are – people buy you. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise to the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.” – Jeb Blount (words in bold is my emphasis)
A Damsel in Distress
Most ancient quests were ones of discovery or confrontation. A kingdom was under siege so it required defending. A minotaur in a faraway land guarded a magic chalice, and only the hero could wrest it back.
Luckily, a Rainmakers Quest offers a less bloody alternative than storming castles and slaying dragons.
It simply requires rescuing a princess (or prince) in distress.
The Damsel in Distress is our dream client. The person that needs rescuing from whatever problem it is we help them solve.
The antagonist isn’t necessarily the “bad guy. It’s the character(s) or force(s) imposing obstacles for the hero to overcome. Attempting to thwart the quest.
In many Rainmaker Quests, the antagonist is a person, a force of nature, the protagonist’s society, or even an aspect of the hero’s personality.
You can list out all your antagonists. right at the start, but I find that too overwhelming. Preventing me from “going out of my front door”. What I prefer doing is to list them as I encounter them on my quest.
Enablers and Supporters
There is a saying that it takes a village to raise a child. It also takes a village to complete a Rainmakers Quest.
The important point is that no one needs to go on a Rainmaker Quest alone.
Who will go with you on your quest? Who is the person (s) who will help you complete it?
Your Quest is your adventure. No one starts where you started, and no one will take identical steps to you. Your Quest is uniquely yours.
But, the stories we often hear about success are stories of individual heroism. About how people made it by their own genius and dogged self-belief. The reality is they succeeded on their journey by drawing the right people around them. And by receiving many helping hands along the way. The same applies to you.
The Enabler and Supporter Roles You’ll Need To Enlist:
Image Credit: Zella King and Amanda Scott
Information roles provide access to knowledge, insights, perspectives and ideas you would not otherwise have. Zella King and Amanda Scott divide them into client voice, experts, inspirers, and navigators.
Power roles enable you to reach people and opportunities you would not otherwise be able to access and to get things done. Zella King and Amanda Scott divide them into connectors, influencers, sponsors, and unlockers.
Development roles give you the self-knowledge to be better at what you do and to come across as your most powerful to others. Zella King and Amanda Scott divide them into anchors, nerve-givers, challengers, and improvers.
Make a list, who will you enlist to help you with your quest?
#2: The Plot
A quest plot is mission-driven and it has a few key features, including a clear goal, real challenge, sacrifice, and a set of milestones along the way.
Let’s look at each of the above…
A quest has a clear goal and a specific endpoint.
“You can clearly explain a quest in a sentence or two. Every quest has a beginning, and sooner or later, every quest will come to an end. Not everyone will understand why you undertook the quest, But that’s another matter.” – Chris Guillebeau
Your business success is paid for in advance with how you define the goal of your quest. And with how well you’ve mapped out the adventure.
The universal Rainmaker goal is to establish predictable positive cash flow (sales). This goal is also the FIRST PRIORITY of any business owner.
In other words, your goal is to develop and build a pipeline filled with prospects so you can consistently and predictably enrol X number of clients in a given time period.
For example, mine is to guide 100 students through my high-end Rainmaker Initiation Training in the next two years. Yeah, I know, it’s not a lot. But I hate mass production. I prefer a bespoke artisanal process to help each student craft their own ‘category of one’.
What’s your goal? WRITE IT DOWN.
A quest presents a clear challenge.
“By design, a quest requires that something be overcome. Not every quest needs to be dangerous or next to impossible to achieve, but it shouldn’t be easy, either.” – Chris Guillebeau
I don’t want to scare you away, but when you’re starting a business you’re facing a challenge with a 90% failure rate.
I’ve started six successful businesses. The infant BadassPreneurs Business School is my seventh. One would think it gets easier. But it doesn’t. Not for me anyway. It actually gets harder.
Be honest with yourself. Are you ready, and willing, to accept a challenge with those failure rates?
A quest requires sacrifice of some kind.
“There is no ‘having it all’ when it comes to a quest – to pursue a big dream, you must give something up along the way. Sometimes the sacrifice is apparent in the beginning; other times it becomes apparent later on.” – Chris Guillebeau
Don’t let the fantasy adventure of riding off into the enchanted Rainmaker forest fool you into thinking it’s going to be a walk in the park. There will be many sacrifices.
Are you willing to make all the sacrifices needed?
One of the biggest sacrifices I’m having to make for my own Rainmaker Quest is to sacrifice what I thought I knew about using online tools for rainmaking. The reality, which soon became clear, is that my offline skills aren’t that good a match for the online arena. I have to throw them out and start from scratch. That hurts! I spend decades building those skills.
What sacrifices will you have to make?
A quest is often driven by a calling or sense of mission.
“A calling need not be some form of divine inspiration. It is often expressed simply as a deep sense of internal purpose. Whatever form it takes, people who pursue quests feel driven, pushed, or otherwise highly motivated to keep going.” – Chris Guillebeau
Without a deep-seated calling or sense of mission, you’ll throw in the towel at the first hurdle.
What drives you? What’s your mission? WRITE IT DOWN!
A quest requires a series of small steps and incremental progress toward the goal.
“Many quests are composed of a long, slow-and-steady march towards something, with moments of glory and elation few and far between. You simply don’t arrive at the holy grail the day after you set out to find it. (If you do it’s probably not the holy grail, and it’s definitely not a quest.” – Chris Guillebeau
This is where the fun starts. I like to think of the Rainmakers Quest as a neglected kingdom comprising seven alienated territories in severe disrepair. The goal is to reunite the territories and rebuild each to its former glory and splendour.
The seven territories are:
- Mindset and Business Acumen
- Business Strategy
- Entry-Point Offers
- Prospecting Process
- Lead Conversion Process
- Client Fulfillment Process
You’ll note that the territories represent the 7 key disciplines of all successful businesses. That’s not a coincidence. In future issues of this newsletter, we’ll dive deeper into each.
What’s The Best Starting Point For Your Quest?
Remember this image from the first newsletter?
Image credit: Michael Simmons
The Reluctant Rainmaker’s Quest does not follow a step-by-step process. That’s why it’s so challenging. And why it tends to be so overwhelming.
Another point worth highlighting is that because your quest is uniquely yours, you don’t need to start at the bottom of the mountain to get to the top.
You can start from anywhere that makes the most sense for the situation you’re in at the moment.
Having said that, you have to start somewhere. And the best starting point I’ve found is to MAP out your existing territory.
Our brains love a plan. And starting with your quest map gives your brain a concrete plan to work with. The map also makes it a lot easier to pinpoint the best territory to focus on first.
Take some time now to plot out your own quest map. It’s one of the wisest investments you’ll ever make in your business.
Use the above BadassPreneurs mindmap as inspiration for your own. Or, start from scratch. Be sure to include all seven territories. And if you’re getting stuck, or would like an impartial set of professional eyes on your map, reach out to me. I’d be happy to help.
Who is in your Personal Boardroom?: How to choose people, assign roles and have conversations with purpose – Zella King and Amanda Scott