One thing all entrepreneurs have in common is that we become all ears 👂 when we hear the word PROFIT. 💰 In this mini-masterclass, Terri Watkins, a leading marketing expert, who is a true Badasspreneur herself, shares three steps to boost your brand’s profitability.
For me, Terri’s tips with regards to building strategic partnerships with non-profits were one BIG Badass Idea💡. Not only will it boost your brand’s profitability, but if you choose one of the thousands of non-profits in the health and wellness space, you will also help create a world free of preventable disease. 🥰
Terri’s ideal clients are health and wellness professionals. Meaning, you and me. Meaning, she knows exactly how we think and what we need to build a successful wellness business.
To top it all – and yes, I admit, I’m biased when it comes to ‘strategy first’ – but Terri is also a proponent of the ‘strategy first’ approach to running a successful business.
Tools without strategy are just cool paperweights. – Terri Watkins
This is also the very first episode of our mini-masterclass series where leading industry experts shows you how to be a Badasspreneur. So, a special THANK YOU to Terri for paving the way for others.
Definition: A BadassPreneur is someone who owns and runs a soul-satisfying business that magnetically attracts total strangers and turns them into raving fans. And in doing so, helps create a world free of preventable disease.
🎧 Listen to Terri’s mini-masterclass
🙏 Kindly forgive a few spots of bad audio in Terri’s class due to a rookie mistake on my side. 😳
Please…. Be a badass and head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated.
Watch Snippets on YouTube
Highlights of this Mini-Masterclass
- How do you streamline where you need to be so that you can get the clients you know you should be getting?
- The power of WHY.
- Identify what matters most to the people you want to serve.
- Differentiate yourself by identifying what isn’t being said in your industry and saying it.
- Identify why you care and then share it.
- Be newsworthy.
- Fostering strategic partnerships.
Links To The Things Mentioned
- Answer The Public
- Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
- Build A Culture of Good: Unleash Results by Letting Your Employees Bring Their Soul to Work by Scott Moorehead and Ryan McCarty
- Terri’s free gift
- SpinFrogs – Catching Ideas That Stick
Terri is a college graduate from Guilford College in 2009 with a major in Psychology and Business Marketing was her minor, but we aren’t here to talk about her resume. From college, Terri went into corporate America and then small business, and then agency work. This all led her to work as a partner to a business coach in 2017. Within just a few months Terri discovered her business partner was lying to her about company funds. By May Terri had calculated they had squirrelled away about 6 figures that were owed to her. It was time to stop.
So for her birthday, she gifted herself the freedom to start over. With $0 in the bank she borrowed money and food from friends to help keep her home afloat while she worked out her next steps. That is how SpinFrogs came to be. SpinFrogs has since helped 100s business owners grow 10% to 1200% in 1 year in revenue with her marketing guidance, including her own business growth from $0 to $67,000 in just 1 year.
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