Wellness Pro’s can learn a simple business model that guides their clients to transformational results. That helps them package their promised dream outcome. Enrol their clients. And get results faster for their clients in a way that really enables them to live a freedom lifestyle and a financially free life.
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Highlights of this episode:
- The transactional model vs. the package model
- Your Yoga Is Business
- The big differentiator
- Do the cost-benefit-analysis for your client
- Run your business like you run your health
- The best tactic to fill a coaching program
- The importance of belonging
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Cate Stillman has been an innovative teacher and wisdom leader of Ayurveda establishing Yogahealer.com in 2001, and Yoga Health Coaching in 2012 for wellness professionals.
Her books include Body Thrive, released by Sounds True (March 2019), and, Master of YOU (March 2020).
Cate is a leader and author in the field of Ayurveda, Peak Performance, Habit Evolution and Dharma. Cate is a global online community leader at Yogahealer with her podcast – The Yogahealer Show has 3M+ downloads, and newsletter that reaches 40k+ people.
She leads Yogahealer with her remote team and is an avid recreational athlete with skiing, mountain biking, whitewater paddleboarding, and surfing with her family in the mountains of Wyoming, USA and Punta Mita, Mexico.
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Slightly edited for readability.
Welcome to BadassPreneurs Business School Podcast. If you are a life or health coach or wellness practitioner or healer, stick around because I share the inside scoop on running a thriving soul-satisfying online coaching practice
Cate Stillman – Key Takeaways
The key takeaways are that healers can learn a simple business model that guides their clients to results. That helps them package their results. Where they can learn how to enrol their members and get results faster for their clients in a way that really enables them to live a freedom lifestyle and a financially free life.
Do you want to build a health coaching business that brings you, high ticket clients, even if you’re brand new to coaching, then sit tight, and learn how to do it the Badass way? Hi there. I’m Di-Di Hoffman your host on the BadassPreneurs Business School podcast and I’m thrilled to introduce you to a real badass yoga and health coaching business expert. Cate Stillman has been an innovative teacher and a wisdom leader of Ayurveda, establishing yoga, healer healer.com in 2001, and yoga health coaching in 2012. Books include Body Thrive and Master View. Kate is a leader in the field of Ayurveda, peak performance, hybrid evolution and dharma and she is a global online community leader at yogahealer.com which has a wide-reaching audience. Cate, welcome to BadassPreneurs Business School.
Thanks, Di-Di. I’m glad to be here.
We are thrilled to have you. Yeah, we had a glimpse of what you do for a living. Before we get down to business. Please take a minute and give us a quick glimpse into your personal life.
Cate Stillman – A Glimpse Into Her Personal Life
Yeah, well, I made a lifestyle choice pretty early in, in my life that I wanted to enjoy my life. So I followed my desire to ski a lot and be a ski bum out in the Teton mountain range in the Rocky Mountains. And I still live here today, I was actually reflecting this morning, how, you know, choices we make early in life can often have great influence on the rest of our life. So yeah, I also live in Mexico, on the beach, where we surf. So I’ve been a lifestyle entrepreneur, for at least over the last decade. Well, fairly to it, you know, just really making lifestyle based decisions, and yet still growing a scalable business. And it was a lot harder. You know, it was a lot harder 10 years ago, before the technology was as developed as it is today. But it was still possible. I have a 13-year-old daughter, and she I think also will be quite entrepreneurial in her life. My husband also is a business owner, locally here in Wyoming.
Di-Di Hoffman – We Started Our First Business With Just A Phone
That’s cool, you know, you saying it was harder because there was no technology. I was telling somebody the other day, when we started our first business. We didn’t even have fax machines, and we didn’t have cell phones. We only had phones. So it was quite different. Let’s get down to the business end of it. One of the mistakes I see a lot of new coaches make is that they believe that if they’ve completed their certification, and they know how to coach someone, they will sort of automagically also know how to run a business that provides coaching. What’s your thoughts on that?
Cate Stillman – The Transactional Model vs. The Package Model
Yeah, I mean, a lot of the wellness modality training, especially in the holistic field, whether someone is doing coaching, health coaching, teaching yoga, doing energy work, or massage or bodywork or mental health, you know, I see it in so many domains, the emphasis is on the modality of like how to be good at what you’re doing, which is great. But it assumes that your clients will come and will come back. And that’s a problem. So what I have found with most, and I group, this whole group of people into wellness professionals into that term. So all those people I’m going to just call wellness pros. Now, wellness pros don’t usually have training, or even a basic understanding in that they are self employed. For the most part. Most of them are either contractors or entrepreneurs running their own small business. And they don’t understand the different parts of small business from, you know, particularly from the business model side, which includes marketing and sales.
So often what I find is that practitioners, energy workers, health coaches, yoga teachers are transactional, meaning that they’re taught to, you know, offer a service and take a transaction for that. There’s a lot of assumptions that then really backfire on the wellness Pro. And part of the assumption is that a client will be invested in that, that they’ll return in that the transactional model works. So for example, say you see someone and say they’re 60 pounds overweight, and they have sleep issues, and they have joint pain, and they have dental issues and their sense, organs are starting to deteriorate, meaning their eyesight is weakening, and they’re now needing glasses. Maybe they’re needing more dental work, maybe their hearing starting to get a little iffy, and you’re offering a health coaching service, or maybe even a package of three sessions, something like that.
We need to package our services based on the transformation, and we need to educate our clientele, that the transformation is possible, and that the package can get them there. - Cate SillmanClick To Tweet
But what’s really going to be what they’re really going to need to succeed is much more than that. And so we need to package based on the transformation, and we need to educate our clientele, that the transformation is possible, and that the package can get them there. So what I have found is that usually takes for that type of person, that kind of example, at least a year, at least a year. So we might as well set up a package where we can guide someone, we can support them, that they can come back again and again and again throughout the entire year and have the support and the guidance and the instruction that actually gets them to the results that they’re looking for.
That was a better answer than I actually expected. Because you’ve touched on a lot of things that are very, very close to your heart. And and I want to just go on a little tangent here. Because in our neck of the woods in South Africa, we have a lot more people that call themselves true healers than what we have health and wellness coaches. And in your experience, is there a difference in the way they should approach packaging their services, you know, the true healers and health coaches?
I like to hear that. Because a lot of them believe that because they are healers. They sort of don’t have to run a business, you know, the business will come to them.
Cate Stillman – Your Yoga Is Business
Yes, that is, I would say that’s endemic in the entire Holistic Healing Arts profession. That assumption is largely what keeps healers I would say, I mean, the interesting thing about healers and wellness pros in general, holistic people that have invested a lot of time and energy, perhaps also money in their holistic wellness wisdom is that they have a quality of life that’s usually much higher than the average person. Yeah, but it doesn’t mean that they have an income that matches that high quality of life. And they’re often thought that that’s, you know, there are assumptions in there that that’s a sacrifice.
The interesting thing about healers and wellness pros, in general, is that they have invested a lot of time and energy, perhaps also money in their holistic wellness wisdom. They have a quality of life that’s usually much higher than the average person. Yeah, but it doesn’t mean that they have an income that matches that high quality of life. – Cate Sillman
But there’s also sometimes interesting beliefs around aIl that they don’t need as much as you know, the person that works at the whatever at the store at the bank at the, you know, for an tech company. But a lot of that I find is just, it has it has a feedback loop to it, where you can feel really good on the inside, because you know how to, you know how to balance your energy body. And you know how to cook food, usually healers know how to cook their own food, and they’re usually quite devoted to making their own food and have quite a high quality of life, like really a high daily experience in their body. I would say just on a different plane than most modern humans today, because healers tend to not have chronic systemic inflammation in which most of their clients and and students and patients will. But it doesn’t mean that they should, they should live it, whether it’s at the poverty line. I’ve seen a lot of healers at the poverty line, I see a lot of healers also at the median income level, where you know, they’re just earning averagely. And yet, the sky truly is the limit.
And when they see that as part of their path, whether I mean I come from the yogic background, so I’m a big believer in convincing yoga teachers that if they are self employed, that their yoga is business. They have to understand that their yoga what they’ll learn how they’ll grow their transformational journey, and even the friction of growth which the yogi’s called Top offs. The friction of growth is like when you rub your hands together to build a fire, you’re creating heat, you’re creating friction, and there’s a lot of energy that goes into that. The learning curve will cause friction, it will cause tension it will cause someone to have to learn and grow and develop parts of themselves that are underdeveloped,
And for healers, the financial side, in general is greatly underdeveloped. But it doesn’t mean it can’t be developed and often quite quickly, if someone has the aptitude and the attitude that “I can do it”.
I've seen a lot of healers at the poverty line. I see a lot of healers also at the median income level, where you know, they're just earning averagely. And yet, the sky truly is the limit. - Cate SillmanClick To Tweet
I love hearing that as well. Can you give us a guideline in terms of focusing on your modality, in other words, spending time developing your expertise in your modality, and also in the time you spend working with your clients? And that’s what we like to call working in your business as being self-employed? And, on the other hand, time spent working on your business in developing your business skill? Is there sort of a thumb suck rule?
Cate Stillman – The Big Differentiator
Yeah, I mean, it’s all what I find in general is when someone is developing their skills, working with people. And it can be quantity or quality work, where you just really need to, you need to get good at what you do. And there’s no, there’s no replacement for that Malcolm Gladwell wrote about it, in his concept of the 10,000 hours.
You need to get proficient at what you’re doing. And, and I find most healers do that, like, we’re not short cutters. In that sense. We’re not trying to learn it fast. We’re really in general, as a subpopulation really interested in helping people and really interested in wisdom, which resides in truth, right? We’re devoted to that, like, we’re good at that, like we’re good with experimentation. And, you know, whether we’re working with plants or working with energies, or we’re working, you know, various substances that we work with, how we work with people like we’re generally good at the modality part of it. And what I have found is that most healers, and I’m going to include yoga teachers and other wellness pros are lifelong learners in their modality, they don’t stop. So if you’re an herbalist, you don’t stop learning about plants, and compounding and fermenting and energetics and all the different things you can learn about plants, like you don’t stop that journey. Yoga teachers are the same way they don’t stop. Meditation teachers have the same way they keep learning, they keep studying, they keep, you know, pursuing their discipline, and that’s a boon to our field. It really is. And just congratulations to all of us on that life learning desire and capacity, because it makes us good at what we do, it makes us useful to people that haven’t spent the time doing that.
And that’s a huge huge differentiator. What I’m seeing now is that the people that really know how to have a body, like how to be healthy and have body. We’re more few and far between. And we’ve made often very different time investments in our own self wisdom and education. So that all falls under modality.
Now, the working with clients is how you get there. And I would say there’s often you know, a very fluid balance between, you know, you’re trying to help a client or a patient and you need to go look something up, or you need to study something, you need to learn more in order to help them and that’s a natural flow into that. Now, this part of working on your business have actually, say for instance, like we work with a lot of wellness pros that want to make it to six figures, like they want to, and I’m talking US dollars here, they want to make $100,000, which is you know, well above the median income in the United States. But it’s not wealthy. I mean, it’s like, you can have a good life like you can send your kids to college, right, you can own a home, it’s, you know, it’s it’s a doable lifestyle.
And when I find there is that often the skill gap really is in packaging services to end results. And then once you have a package that would actually which is a tremendous investment for someone to make for someone to get to end results is a tremendous investment. But it’s not, it’s not out of sync with how this person is currently.
Cate Stillman – Do The Cost-Benefit Analysis For Your Client
I want to say it’s not that the person that you’re working with to make this tremendous investment doesn’t have the money, it’s just they’re wasting it. They’re wasting it on stuff often and we’ve done a lot of cost-benefit analysis on this and seen this to be true year over year. They’re wasting it on that which is actually having a negative effect on their health. So when you do an annual cost of like a food waste is a big one eating out is another alcohol is a huge one. But it even goes into when say someone’s carrying, I’ll go back to my example, this is very common right now is like people carrying too much weight. Well weight isn’t just weight and it’s not just about body acceptance. It’s also a waste in the physiology in our your VEDA. It’s a it’s it’s the type of waste it is is toxic.
It’s a toxicity within the physiology that breaks down the communication and connection within the entire organism, so the stakes are really high in terms of potential. So say this person who’s overweight, and has, you know, systems that are starting to, you know, create pain, joint pain, having all the things I talked about before, you know, if this person is working, right, if they’re working person, they often will actually have poor growth over time due to brain fog, due to lack of focus, and all of that which accompanies that internal toxicity that comes from having waste in their physiology having toxicity in their physiology. And so if they’re up for a promotion, right, the chance of them getting in is going to be much less likely because they’re not going to be grounded in themselves, they’re not going to be able to focus as well, they’re going to have brain fog, they’re gonna have less creativity, less ability to execute, follow-through, take risks, all the things that people on my team who worked for me, if they’re demonstrating behaviours that are promotional will give them a promotion will give them a raise, right, but they’ve got to be on their game.
And if you’re not feeling good inside the chance of being on the game as much less likely, and there’s great statistics on this, like people hire people that are healthier, people hire people that have a positive attitude, right, we know this. And so when you look at the opportunity cost for, say, the said, person, it’s tremendous. It’s tremendous into much more than a healer would ever charge a person in in an annual path, especially when you look at the year over year positive effects of when they’re on the other side of being healed.
Really loved hearing about toxemia. It’s foundational to what we believe in and what we teach as well. But let’s get back to something you’ve mentioned, you said that there is a different way. And, you know, packaging your coaching, and we know there are a lot of different coaching delivery models. And I know from reading your stuff that you’ve got a very specific way, can you tell us a little bit more about that?
Cate Stillman – What We Do At Yoga Health Coaching
Yeah, and I’m glad you mentioned that, because it is one of what I kind of landed on over time and helping first growing my own business and then helping my clients grow their business was that the specificity really matters, like if you have, if you can follow a specific system, especially in business, rather than trying to figure it out for yourself, you can save yourself a lot of time, and you can benefit your clients a lot more and then receive, you know, the positive financial aspects of that.
So what we what we do in yoga health coaching, is there’s a, there’s a few main components to it. One is that we believe in dynamic groups. So if you know for any of the healers listening, if you think of your transformative experiences in your life, chances are, it was in a training, and you are with teachers, mentors, and you’re also with other members that were at your level or around your level, and that you are committed for a period of time, and you bonded, right, you bonded and you grew together. So you are in a life positive growth group. And most people, what we find today is like most people aren’t in that they’re not in a paid environment, or they have skin in the game, or they’re invested to be in a group that’s growing in a really specific direction.
So if you can create that for your clientele, if you can create this dynamic growth group where people are invested where people have skin in the game, what you’ll find is that it’s much easier to guide clients to results than just working one on one. It doesn’t mean you can’t work one on one, it’s just that one on one better be packaged in a way that your members that you’re working with one on one have access to the other members, Seth Godin who’s a marketer, he wrote a book called Tribes years ago, and he said tribes need to know they need a mission. And they need a way to connect. And they need a way to connect. And so if you are the point person between all of your members, your members won’t connect. So I get out of the way I build infrastructure. And I teach. I teach our leaders in yoga health coaching, how to do this, the healers and the yoga teachers that come to us how to build the structure and get out of the way so that your members can develop relationships with each other on their growth path. And we do this through mentoring and we do this through dynamic particular dynamic group growth.
So how the business model is behind this is someone is buying a pass to the membership to be part of the group. Now some of some people will have a VIP option that includes one on one. So if you do a lot of one on one work, you’d have certain work with a goal group and certain work with an individual’s it but you would package the whole thing to have one price point and you would have one transaction with that person for the year. There might be a payment plan where there’s multiple payments in the year. But there’s only one deal. There’s only one deal where it’s like, this is how I work. I want to guide you to results. I don’t want to piecemeal the journey along the way, because you will fail. And I’ve, we’ve all seen it happen. We’ve all seen people see healers, and they fail, right? And why did they fail, because they didn’t have the structure set up.
Now, the structure that I’m talking about is actually largely borrowed from, in part from the allopathic model, like you go to the doctor, say, you broke your arm, and the doctor says, you’re going to, you know, we’re going to need to do an x ray, and we’ll see where it’s broken, and then we’ll set it and then we’ll cast it, and then you’ll be in a cast, and you’ll need to see me twice when you have the cast. And then when the cast is off, you’re going to go to physical therapy. And you’re going to do that for eight weeks. And there’s not a question as to whether the doctor knows if the package is right. There’s an assumption that because the doctor is the authority, because they have well, more than 10,000 hours, and because you’re the patient, that you’re going to listen to the doctor, that’s where that phrase doctor knows best comes from what healers have done, unfortunately, is created a trans transactional business model, right? Where they’ll get paid per the visit, per the time, and it’s not packaged to the result. So then if the client is thinking, Well, should I go out to dinner on Friday night, or should I go see my healer, you know, depending on their emotions at the time, they might just decide to go out to dinner, or they might say decide to take the cruise on vacation rather than really investing in their weight issue. Right and really getting help. So as a healer, we have to package based on what will get the client to results. And then as soon as we do that, what we’re going to realize is that we have a problem. And that problem is we don’t know how to sell a package.
Because if we’re going to package the results, generally we’re in the at least in the US, we’re in the 1000s of dollars. Most of the people in yoga health coaching their group membership packages, when they start, it’s around $2,500. Usually when they end after two years or more around 4500 or 5000 US dollars. Now, these numbers actually very much work out when you look at the opportunity costs. You look at the food waste, you look at people eating out, you look at the supplements and the piecemeal solutions to their health issues. You look at how they’re wasting money. But you know, like the whole, what is it called? Shopping therapy, retail therapy. When people feel bad, they buy stuff they don’t need. Yeah, right? Like people really waste money. So if we can help someone get really clear on like, how do they want to feel? Do they really want to feel good? Well, what’s it going to take for this lady that we’re talking about to, to be in her to be in her experience of feeling good, and getting healthier as she ages, rather than doubling down on degenerative habits that are making her feel worse, as she ages? Well, that’s going to be worth a pretty penny, if it’s the right person who’s actually willing to do the work with a healer. So now, the sales skills, this is a skill set. Anyone can learn it, anyone can get good at it. And there’s a personality, you bring your own personality to sell. So that’s what we really helped people in yoga health coaching is how to package how to lead a group, how to do sales in their own way that feels good that actually you’re really invested in the client’s results. And that’s why you’re interested in it only selling them a package that can get them to results.
And then the other component that we do in yoga, health coaching is the habits. So all of our health coaches are trained in the habits of Yogi’s, they’re basically the habits of circadian rhythms, that human beings grew up on a planet that has a day and night cycle. If we are attuned to the day-night cycle, we get more energy, we get deeper rest, we get better digestion, absorption elimination, like the body functions on circadian rhythm. So that’s all we teach is like how to actually help groups move into better habits. And we have such tremendous success with this. In our own programs, body thrive is my program of this of where I demonstrate this to the yoga health coaches with my own members that are just like the client I’m describing right now. And you know, what happens if someone comes into the group and the group already has the habits of circadian rhythms, it’s like stepping onto a train, the train is already going somewhere. It’s already moving. There are already passengers on the train before you got there. There’s already a mood there’s already an atmosphere right on the train when you get on it. And you’re getting onto a really life positive growth train with people that have the right habits. And so it’s much easier to pick up these habits habits are communal so habits like eating an earlier lighter dinner, going to bed early, waking up early, starting your day with breath and movement, right like just the basic things that help the body really thrive. habits like intermittent fasting or meal spacing so we’re not grazed. Are snacking throughout the day, get someone in touch with what real hunger is, which gets them in touch with deeper digestion and absorption, which means their body can create better quality tissue. So it’s the simplest things. But we have a very specific system that we train our wellness pros in so that they get the packaging, they bring in their own modalities. They add the habit modality on top of that, and they understand how to sell to results.
Di-Di Hoffman – You’re Running Your Business Like You Run Your Health
It’s absolutely mind-blowing. It really is, because you’ve really gone and taken what we’re all about as healers. And you’ve translated that into a system that you can run your business, like you’re actually running your own health. And I just think that’s awesome. There’s one other thing I want you to touch on. Because, I know for a fact not many people all over not many of them when they’re starting out, think about retirement, and then plan for retirement, and apart from that. I think you are one of the few people in a leadership role that actually mention retirement. So can you tell us a bit more about that?
Cate Stillman – About Healers and Retirement
Yeah, and I love and I love that healers don’t want to retire? I really do. And I understand that sentiment entirely. And I also just want to highlight that there’s a difference between wanting to retire and having financial freedom. So not I’ll say not wanting to retire let me correct myself and, and financial freedom. So for instance, like for myself, personally, I’ve earned a certain level of financial freedom in my life, that I can really run my business exactly how I want because I’m not reliant as much on a needing to make money. And I did that through making a lot of money in Dubai doing exactly what I’m telling everybody to do. There’s no secrets like, these are the secrets. I’m telling everybody that secrets as much as I can, because I want healers to earn well. I want healers to be esteemed in our global economy.
I want healers to be esteemed in our global economy. We have what other people need. People are sick. - Cate StillmanClick To Tweet
We have what other people need, people are sick. I mean, the World Health Organization said last year, there’s a paper released on chronic and there’s a book released on by Paula pH wa on chronic inflammation. And the prediction is that three out of five people will die of chronic systemic inflammation that is optional. So all the diseases under chronic systemic inflammation got heart disease, lung disease, or respiratory diseases, cancer, immune diseases, autoimmune diseases, kidney disease, diabetes, right. Like all the major diseases are just chronic systemic inflammation is living out of sync with nature, living out of sync with rhythm. Healers know how to do this, we do this. Right. And it’s so much easier than we think, to help people succeed.
So as far as retirement goes on, I don’t see personally like, I’m so interested in growth and in life, and one of the things that I like to do is, is to communicate, so I write books, I do podcasts, I publish courses I teach, these are all ways of communicating, I don’t see myself retiring. But I but I do have financial freedom. Right. So if I wanted to not work for, for the rest of my life, I could right now, if I wanted to, I you know, if I wanted to work, change how I’m working, I could write and it’s that I think that attitude that like you can earn what you want to earn, and that you should be aiming towards financial freedom. That to me, that’s a, it’s a much better orientation of like making your investments make money for you, so that you can continue to do the kind of work that you love the most, that offers the most value without being tied to needing to do something for money.
Love, love, love that perspective. I’m going to ask you a wildcard question because, you know, in the sort of business coaching, fraternity, marketing gets a hell of a lot more exposure than anything else that goes into running a business. So I’m going to ask you a wildcard question., if you had only one tactic, to fill a coaching program, what will it be?
Cate Stillman – The Best Tactic To Fill A Coaching Program
Well, I’m gonna go old school on you Di-Di and tie this back to what you said, in the beginning, is that you know, in your first business, you had a telephone. That I often find and I do this all the time like we don’t understand how networked we are and how the people that we can heal are already in our ecosystem and they’re either people we know. Or are people that our people know. In that reaching out. And I find that hurdle, right is a big one where there is. It’s interesting Di-Di, like there’s, in yoga we talk often about the ego as a functional part of the functional part of who we are like we couldn’t exist without our ego. It’s what gives us our self-sense in our separate sense and so we can take care of ourselves and not get hurt.
We don't understand how networked we are and how the people that we can heal are already in our ecosystem. And they're either people we know. Or are people that our people know. - Cate StillmanClick To Tweet
But the ego can also create an overdeveloped sense of personality. One of my favourite books, or even just book titles is, is Benjamin Hardy’s Personality isn’t Permanent. So a personality is largely flexible. A lot of healers have it in their mind that because they’re good at what they do, they deserve to be found, to be discovered, to be celebrated to be to be lifted up. And I too, I had that really, really strong in my early 30s, I was quite bright. I thought I was smarter than the average, you know, the authors of the books that I was reading at the time, and I, you know, and really thought that like, wow, it’s weird that I’m not like, people aren’t discovering me. Like, why aren’t people discovering how brilliant I am. I mean, I really had that strong. And I had to, I had to humble myself that I had a lot to learn, especially in the realm of, of how to how to earn well, and really serve people, you know, how to really serve through actually creating packages based on results, and then holding myself to helping people get to those results. I want, can I share a story? Do we have time for me to share your story?
Cate Stillman – The Importance of Belonging
This is the other thing that I’ve discovered is that the community of belonging is really important. So people are becoming, right, they’re becoming and we’re all in a becoming phase where we’re in. If we’re on a growth path, we’re becoming more than we were previously. And so when you have a number of people becoming in a community, they want to belong to that community, because that community is supporting who they’re becoming next. So this idea of community of becoming and belonging, what we find is that once people have been in our course, for a year, they don’t want to leave, because these are their people. They’re growing, right? Like this is where they’re coming for their juice, their real juice in life, this is where they’re coming for their wisdom, this is where they’re coming for their connection, this is where they’re coming with their problems that other people in their life cannot help them solve, right, their real problems, the big ones, and we’re not afraid of anything. So this is what happens right in a community of becoming and belonging.
So there was a member she came in she was maybe I mean, she was gross, obese, so quite, quite heavy, very competent. She was a manager in a in a at work, and she had a lot of people she was supervising. She was losing her hair. And that’s common with obesity that you start to, you know, the quality of the tissue, including including bone tissue, and hair tissue starts to deteriorate. She obviously had a lot of joint pain and a lot of discomfort just from being so heavy. And so, you know, she got into body thrive, I think it was three years ago. And she stuck around. So she just kept renewing, in body thrive.
Well, we got on a coaching call the other day, and all of my coaching calls are group they’re all group. I don’t do any one on one at this. Well, I do a little bit of one on one, but it’s, it’s recorded as a podcast. So it’s very public, everything I do, because I believe I really strongly believe that, like it’s, the conversations help other people that if we stay in our own bubbles and think our problems are private, that that’s actually a disservice to the community. So in any case, we’re on a group coaching call. And she starts to ask me about where she’s stuck in her work environment. And it turns out it she’s like you know, over the years, she’s lost a lot of weight, she’s much, much healthier.I really strongly believe that conversations help other people. That if we stay in our own bubbles and think our problems are private, that that's actually a disservice to the community. - Cate StillmanClick To Tweet
Now her habits have changed, her family has changed, their habits are now saving them a ton of money. And we find this time and again, their habits save them a ton of money over time. And she describes this work environment with her boss and her situation. And she’s trying to figure out how to how to use her time better. And it turns out in this conversation, that her work environment, her boss is toxic. And there’s no way she can change that she’s already tried. And she’s been there for years and years and years. But now what she has the strength to do is to look for better work elsewhere and get it with confidence. Because she’s no longer feeling so bad about herself. Right? She’s no longer literally weighed down by her emotions and weighed down by her body that now she can venture out and my guess is if we were to do a roundup on this a month later, we’re going to find that she’s earning more money and that she’s happier and healthier. And that’s what tends to happen in the courses. So the opportunity cost is just so so tremendous.
Love that story. And I’m really thankful for you sharing it. Cate, any final words of advice for our BadassPreneurs?
Cate Stillman – Final Words of Advice
Oh, Yeah, so I mean, I would take as many opportunities to work on your business. To talk to successful people. At yoga, health coaching, we have a free career assessment, it’s yoga health coaching.com, forward slash assessment, I talk to people about business, like get interested in development programs that are very specific, not at all general, I find people go really wrong with like general marketing programs or general Small Business Programs. That’s not usually what healers need. They need something that’s highly tailored to healers, like we offer at yoga, health coaching. And there’s other ones out there as well. But that’s what you want. You want to package based on results and learn how to sell or enroll based on results and learn how to grow a community. I just find that really works for almost all healers, it works for their lifestyle, so they don’t have to, they don’t have to work so hard. And instead, they can guide to results and let the group start to carry the weight of the work and that it’s such a tremendous freedom when that happens.
Thank you for sharing that. Tell us what’s your favorite social media hangout place? Where can our BadassPreneurs go and connect with you.
Cate Stillman – How To Get In Touch With Her
Oh, yeah. I find it’s kind of embarrassing at this point. But like we are really embedded in Facebook, and we have a free wellness pro Facebook group. If anyone’s interested, you can just send an email to info at yoga healer.com, and I’ll send you the link do you need to put in the chat for our free wellness group. I think it’s called Yoga health coaching wellness pros on Facebook, I should double-check that. We have Facebook Lives three times a week that are really just helping healers and wellness pros with exactly what we talked about today and in some of the more specifics that go along the way. And also we have a lot of success stories on there. So we’ll interview people that are implementing this in real time. And it really helps to hear I mean, part of the problem with me is I’ve been doing this for 20 years, I can do it, you know backwards in my sleep, but to hear someone that’s just six months ahead of you, or a year ahead of you. That’s where you can see like, Oh, I’m right there and wow, they changed really quickly and I can relate to her. And that I find is so so important on the growth path.
Thank you so much for sharing your knowledge and wisdom with us. We wish you only the very, very best. And may your business grow and prosper beyond your wildest dreams.
Oh, thanks, Di-Di. You too! Such a pleasure to get to know you!
Yeah, absolutely. There you have it BadassPreneurs another episode packed with valuable information to help you build your own wildly successful high impact coaching business. Take Cate’s career assessment, join her facebook group, listen to a podcast. You absolutely must go and listen to the podcast, read her books and connect with her on social media. All the links will be on the show notes page. So just scroll down over there and start badassing your personal coaching business. And I’ll see you on the next episode with another badass coaching business expert, and another badass business-building resource. If you like what you’ve heard on this podcast episode, please be a badass and subscribe to the podcast on your favorite listening platform and whilst you’re there… Please leave me a five-star rating and a review. It is very much appreciated
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