As an entrepreneur, I have found many resources to be helpful, from books to mentors to courses, and most of all, my own experiences and those of my mentors and mentees. However, I have not found a single source that pulls everything together for the wellness entrepreneur and does it well.
I do however realize that not everyone wants or needs a curriculum adapted to the wellness space. What’s more, not everyone wants or needs a guide. Some just want to be left alone to figure out things by themselves.
It’s for those of you that I’m publishing this D-I-Y Wellness Entrepreneurship Curriculum. It represents the best of the best of the resources I’ve shared with my mastermind groups and mentees.
Please note that the resources listed below were not created with the wellness entrepreneur in mind. Most are aimed at venture capital seeking startup teams in the high tech field. This means that although the principles will apply to your wellness business you’ll have to adapt the tactics to the wellness space and to your own situation.
Before you start…
When people ask to join the BaddasPreneurs Community I ask them “What’s your #1 biggest challenge growing or starting your business?” The #1 answer is marketing and coming in at a close second is time.
You can always make more money but you can’t make time. Managing your time is absolutely essential when it comes to running a business of any type. You need to know where you should be spending your time and energy, and how that time and energy is going to help you.
The 12 Week Year by Brian P. Moran and Michael Lennington will help you with goal setting and with incorporating probably the best entrepreneurial productivity system out there. They also have a website where you can watch a few introductory videos. They also have a course but I’ve never felt a need for that. The book and intro videos were all I needed.
The E-Myth Physician: Why Most Medical Practices Don’t Work and What to Do About It by Michael Gerber. NOT just for doctors. Indispensable advice to everyone who own and run their own practices. Michael provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy client relations and managing cash flow, all with the goal of freeing practitioners from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love – helping others.
Mindset: The New Psychology of Success by Dr Carol Dweck. One of the first lessons I learned about growth, was that it starts in the mind. If you think you can — you are right. If you think you can’t — you are also right. If you’re confused, just read the book.
24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast-changing world by Daniel Priestley. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your business into something scalable, digital, fun and capable of making an impact.
The Core Methodology
The Lifestyle Entrepreneurship Curriculum is based on two core methodologies used by thousands of entrepreneurs and taught in 250+ business schools globally.
The methodologies are:
- The Lean Startup
- Customer Development
The reasons why I’ve chosen these methodologies are:
- They work. And there are literally thousands of case studies to prove they do.
- There’s a huge and consistently growing knowledgebase.
- They provide a set of tools and processes to systematically design and test business ideas and
- They create a simple and shared language to discuss starting and building a repeatable and scalable business.
- They are centred around customer value creation and gets you to rigorously test your ideas with customers before implementing them.
The Curated Reading List
I’ve listed the books in the order that makes the most sense for someone starting a new business in the health and wellness space.
Pro tip: On Amazon, take a “Look Inside” the books to read the introductory chapters before buying. Or get a sample delivered to your Kindle. Many of the books are also available on Amazon’s Kindle Unlimited membership.
Running Lean by Ash Maurya. Study the first three chapters, then read the first three chapters in Scaling Lean then return here for the rest of the book.
Scaling Lean by Ash Maurya. Only study and apply the first three chapters. Once you get to the 10x Scale stage of your journey you can read the remaining chapters.
Next, study the following books in the order they best resonate with you. My suggested order is:
The Startup Owner’s Manual by Steve Blank. Because I’m a pragmatist this is my personal startup bible. In Steve’s own words: This book is a step-by-step how-to guide that details a process for building a successful, profitable, scalable startup. It has more in common with a car repair manual than it does with your favourite page-turner. Don’t attempt to read this book in a single sitting or long weekend. It will be your companion – and, we hope, your very best friend – for the six to 30 months or more that it often takes to begin building a successful, scalable startup business.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves Pigneu.
Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder and Yves Pigneur
Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business by Nathan Furr and Paul Ahlstrom
Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.
Once you have a successful product/market fit and you are ready to start Scaling your business read the following:
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Traction: Get a Grip on Your Business by Gino Wickman. The book brings proven business best practices from the top thought leaders in business into one hands-on manual.
Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business by Gino Wickman
The Four Hour Work Week by Tim Ferriss. The book that got many started on rethinking working a 9-5 job for a boss.
Lean Startup Courses
There are quite a few out there but because they are aimed at high tech venture seeking startups there are not many worth doing if you are a solo wellness entrepreneur.
Add Your Favourites
I know you have favourites of your own. Feel free to add them below and tell us why you’ve found them helpful.