Jackie Bebenroth, an expert in communication for change, shares proven communication techniques to gain new clients and keep those you have for longer.
Jackie is on a mission to support those who help others. At her agency, she helps nutrition, health and wellness brands grow their businesses by communicating the right thing at the right time to the right people.
Jackie is a Change Marketer who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. She’s developed a communication methodology called the Change Marketing Framework proven to connect, convert and cultivate audiences for sustained impact and business growth.
At her agency, Muse, she leads a team of strategists and creatives who are dialled into the needs of clients in nutrition and wellness segments, where behaviour and lifestyle change is a prerequisite to success.
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In this episode, we discuss:
Create a visual of your process to use with your clients. Help them see where they are in the journey with metrics that prove progress. – Jackie Bebenroth
- How Jackie combined her passions to run a business that helps Wellness Professionals.
- How and why selling a transformation (change) is different.
- The five steps in the Change Marketing Framework – with great examples.
- How to retain your clients for longer.
- Jackie’s ideal client.
Links
Functional Medicine Patient Perception Report: A study of over 500 functional medicine patients to identify the communication techniques that increase satisfaction and longevity.
Instagram: @MuseHeadquarters & @JackieBebenroth
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