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The Calling
🚀🌜 To make the moon the most densely populated wellness lifestyle business district in the entire galaxy. A lush pulsating forest harbouring a vibrating community working towards optimal well-being for our planet’s citizens. A community working towards a world free of preventable disease.
A journey of a thousand miles starts with one step.
The Destiny
The Dream – What?
To eradicate struggling lifestyle businesses from the face of the planet.
The Vision – How?
Invent a turnkey lifestyle business development process to go from being self-employed to owning a thriving business – invent the McDonald’s of lifestyle business development.
The Purpose – Who?
To make it possible for every lifestyle business owner-operator to create a small company as successful and replicable as a McDonald’s franchise was and is.
The Mission – Grind and Grit?
Invent a turnkey, intelligent, business development system we could deliver to every owner-operator in every vertical market – coaches, therapists, nutritionists, etc. – at less than the cost of a minimum wage employee.
The Milestones
1. Seed: A Genetic Blueprint
Invent the turnkey business design and planning system.
2. Seedling: A Company of One i.e. a Job
Invent the turnkey client fulfilment system.
3. Tree: A Micro Lifestyle Practice
Invent the turnkey client acquisition system which consists of a turnkey lead generation system and a turnkey lead conversion system.
4. Cluster: A Boutique Lifestyle Business
Invent the turnkey management system and plant and cultivate up to seven practices.
5. Forest: A Boutique Enterprise
Invent the turnkey leadership system and plant and cultivate up to seven businesses.
The Culture
Moonshot Thinking
Turning potential into reality. Going for 10X better, while the rest of the world is trying to go 10% better. Aiming for something that is 10X better vs 10% better is 100 times more worth it… but never 100 times harder.
Powerful Partnership
We’re called for service in the marketplace in partnership with the Holy Trinity. The marketplace is our parish and our business is a service instrument.
Vision Driven
The art of seeing things invisible. Following a predetermined course to make dreams a reality. Not merely doing something that could be done but doing something that should be done.
Vision = Inspiration + Conviction + Action + Determination + Completion [1]
Tribe Leadership
The market requires change and that requires leadership. Stepping out of comfort zones and into leadership roles that connect people in our spheres of influence and leads them where they want to go.
Growth Mindset
The views we adopt for ourselves profoundly affect the way we lead our life. We choose to adopt a growth mindset.
This growth mindset is based on the belief that our basic qualities are things we can cultivate through our efforts, our strategies, and help from others. Although people may differ in every which way – in their initial talents and aptitudes, interests, or temperaments – everyone can change and grow through application and experience. [2]
Distinctives – Cultivation Practices
Lifestyle Business Model
Intentionally, unashamedly, and unapologetically, building a business around money freedom, time freedom, location freedom, travel freedom, the people we love, and the fire within us that burns to transform the lives we touch,
The Happy Customer Factory
Success leaves clues. The purpose of business is simple: turn strangers into happy clients. Therefore, our little customer factory needs to be the happiest place on earth.
The integrity of our happy customer factory is measured by its ability to sustain genuinely valued and lasting relationships with our clients; and lifechanging transformations for our clients.
Without a commitment to lasting relationships, relationships that lead to other relationships with their friends and family “happy” is an empty word.
Without a commitment to providing our client with continual, verifiable value, beyond her expectations, beyond what is reasonable for her to expect, beyond what we even promised her, our factory has failed to rise to the level of world-class.
Innovating With Nature
A small shrub may grow into a tree. (African Proverb). Growing up is a process, not an event. Big Bangs, a.k.a overnight successes, do occur, but in business, they are few and far between.
To turn our potential into reality we have to innovate and we have to challenge the status quo. But we also have to accept that our business, like all else in nature, is part of an ecosystem and therefore subject to natural laws and an evolutionary process. Step by step one goes very far. (Traditional Proverb)