How To Craft An Attention Grabbing Elevator Pitch 🎙️

Get a badass 10-word elevator pitch template to grab attention online and start getting new leads and clients for your online health coaching business.

In this episode, you’re going to hear all about how to craft an attention-grabbing elevator pitch for your online coaching business. The three biggest takeaways from this episode are:

Your elevator pitch is critical to your health coaching business success.
It’s critical because you have very limited time in your online coaching business to grab attention and a lot of other wellness coaches to compete with. So you want your own elevator pitch to stand out.
And three, because of this, Natalie gives you a not so typical approach to do this and help you create a 10-word elevator pitch for your online coaching business, which is really going to help you grab attention and start getting new leads and clients.

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Highlights of this episode:

Natalie’s superpower 2:47
Natalie’s Ideal Client 3:52
The role the elevator pitch plays in our copywriting. And why is it such an important topic? 6:00
Natalie’s definition of an elevator pitch 7:37
How to write your elevator pitch 8:23
Next steps – Get Natalie’s free Craft an Attention-grabbing Elevator Pitch Workbook. 21:04

Pearls of Wisdom from this episode:

It's that first impression. It's your billboard. And it's very important. It's your possibly one chance to grab somebody's attention in a sea of many health coaches out there. - Natalie GensitsClick To Tweet

Your elevator pitch is going to let somebody know what it is that you can offer. What you can do for her. And she will know immediately whether you're a good fit for what she needs. - Natalie GensitsClick To Tweet

Don't be discouraged. Just take steps to move forward. Know that it's okay to get help in this world. It's not a sign of weakness or whatever. It's normal. Seek help. Don't be stuck. - Natalie GensitsClick To Tweet

Watch the full episode:

Links

Natalie’s Free Elevator Pitch Workbook

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Natalie’s Bio

Wellness Content Writer and Copywriting Coach, Natalie Gensits, takes newer health coaches from striving to serving. She’ll help you stand out and sign new clients sooner, all through the power of words. With more than 29 years in marketing and advertising and her own wellness journey, Natalie aims to connect holistic wellness providers with seekers so more people become and live healthier.

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Episode Transcript

Slightly edited for readability.

Welcome and Introduction 0:03
Hi there. I’m Di-Di Hoffman, your host on The BadassPreneurs Business School Podcast and I’m absolutely thrilled to introduce you to a real badass coaching copywriting expert. And someone for who I have the world of respectful for. Wellness content writer and copywriting coach Natalie Gensits, helps health coaches stand out and sign new clients sooner. All through the power of words. Natalie, welcome to the BadassPreneurs business school podcast and thank you for being here.

Thank you very much for having me. Di-Di. I’m excited to share with your audience and appreciate the opportunity

Natalie, we know what you do for a living. You’re a copywriter. Please take a minute and give us a small glimpse into your personal life. Who is Natalie at home?

Oh, geez. Okay, well, I am a mom of two young boys 10 and 12. I’m a wife, and I’m a dog owner. We recently moved from St. Louis to St. Louis, Missouri to Maryland. So five or six states, east of where we were after. So it was a big transition. We’ve been in a big transition year. love sports and the outdoors. And writing, of course.

Natalie’s Superpower 2:47
I love it. Nice and short and sweet. Love the fact that you’re an outdoors person. You know, being from South Africa, being outdoors is part of who we are. My background is in horticulture. I’ve been a herb grower for most of my life. So yeah, I’m an outdoors person. Natalie, what’s your superpower? And how do you use it to serve your clients?

Well, Didi I would say my superpower is writing. So it’s, it’s the messaging behind what helps you grow your business, you know. So how I use that to help my clients is to help you come up with the words to promote your business through mostly your emails, lead magnets, landing pages and websites, because those are the pieces you really need to get started in a way that resonates with your ideal clients, but also is from your own, you know, your own voice, your own heart, I’m really tied to helping you do that. And not just trying to put words into your mouth.

Natalie’s Ideal Client 3:52
Okay, like that. Who is your ideal client. Can you give us an archetype or Avatar? You know, if I’m sitting here thinking, oh, you know, must contact Natalie, give us a brief description, please.

Yeah, sure. I would say my ideal client is a, you know, mid 40s health coach who’s just getting started with her business, or at least really pushing it into a business making it more of a business rather than just that side gig or hobby. So she needs help marketing. She’s probably done a few steps here and there of what she’s seen online for free and just struggling a little bit to find the right words. She values her family life and her wellness. She’s probably had her own wellness journey, and she appreciates and respects. getting help from others. She realizes that we can just do it all ourselves. So she wants to give and receive you know.

It takes a village to raise a business 4:52
It’s like the old story of it takes a village to raise a child. It actually takes a village to raise a business as well, to grow a business. We can’t do it on our own.

Let us take a quick gift break. Badasspreneurs would you like to get the best business-building checklists for launching your online coaching practice. So you can start generating cash flow and clients build momentum and freedom and lay a solid foundation for a thriving coaching practice that does work that matters. If that’s the case, go to badasspreneurs.com. And sign up for the free badass business building checklist collection for online coaches. The collection is packed with business-building checklists you won’t find anywhere else, like the Will it fly checklist. There’s the does your business logic add up checklist? And there are many more visit badasspreneurs.com Get the checklists and let’s start badassing your online coaching practice.

The importance of the elevator pitch 6:00
Natalie, there are a few things that our coaches especially our newer coaches struggle with. And I think the first one is, you know, just defining a niche. And lets for argument’s sake, say they have defined the niche, they;ve got their niche, and then the next challenge come. And that’s where somebody like you comes in, because our next challenge is how do we communicate in the right words to our niche? And they you guys call it an elevator pitch? What role does the elevator pitch play in our copywriting? And why is it such an important topic?

That’s a great question, didi. Yeah, so the elevator pitch is basically your introduction, right? It’s your billboard. So especially if you’re in the online world, we have fleeting seconds to catch somebody’s attention. And your elevator pitch or it can be called your purpose statement or your mission statement. This can make or break you really like you have this one chance to catch this person’s attention as they’re browsing through the online stuff. And if it’s not getting their attention, then you’re missing out on the opportunity. And it could be the perfect person for you. So it’s that first impression, it’s your billboard. And it’s it’s very important. Because of that, I mean, it’s your possibly one chance to grab somebody’s attention, right in a sea of many health coaches out there and wellness coaches.

Natalie’s definition of an elevator pith 7:37
So can I rephrase that it is sort of a phrase then that you are going to use for somebody to self identify? Or, how would you define an elevator pitch?

That’s, that’s a good question. Your elevator pitch is going to let somebody know what it is that you can offer what you can do for her. And she will know immediately whether she’s if you’re a good fit for what she needs. So it is basically your purpose statement, what is your purpose for her? And when I see that, when I’m looking at your elevator pitch, I will know immediately do I need you? Or do I not move on? Or stick around and check out some more?

How to write your elevator pitch 8:23
Cool? So how do we begin writing it?

That’s a good and potentially truly complex question. And I know through the symposium even that we had more questions after this. So I wanted to spend a little bit or give a little bit more detail on this. And I can break it down into some basic steps. Because I know that’s what everybody wants, what is the shortcut? What is the give me the template? So I’m going to do that. But also, I’m going to go into a little bit more depth about that if that’s okay about each little step.

And I just want to reiterate the reason why it’s so important to be specific in wellness is that people who are on this journey and they’re not feeling well, likely, or at least are not feeling their best. So they’re already possibly overwhelmed and have too much information. So we need to be very clear. So we’re making it easy for them to find you and not just wonder.

So, I want to be let me first talk about the elevator pitch traditionally, like there are many versions of an elevator pitch. There are longer versions. There are, you know, 60-second versions, there are 30 seconds and they’re shorter, longer, what I’m talking, they all have their purpose. I don’t want to discount those but for what we’re talking about on the online coaching business, I’m talking about getting down to a 10-word elevator pitch or about.

Okay, here’s the thing, because your elevator pitch can show up in many places, it can be part of your, your social media bio, your profile, it can be part of your headline on your website page on your header. It’s like, here’s what I’m, here’s what I do right front and centre on your site. Right? It may not be the exact words of your elevator pitch statement, but it is part of it, it works into those places. And if you have something way too long, it’s not going to work.

So I’m, I’m going to share my, my versions, but let me go into the templates first. So first of all, you want to think about what pieces of the puzzle you need to write your elevator pitch.

And the very basic way I like to present this is to think about your what plus your why. So the what is being what you offer, and why she needs it. And I’m gonna say Sheila, because I just like focusing on one person, and I’m just picking a sheet. So you’re “what” could be you offer health coaching? And why Why does she need it, she wants to reverse diabetes, you know, just as an example. So that’s the very basic beginning, you’re thinking about what you offer, and in her why, but when you go and take it a little bit step further. And I will get to attempt another more solid template here shortly in a minute.

Another way to consider this is the problem that you’re addressing the solution and the success that you’re offering. So problem, solution and success. So your, your solution, or your problem might be or her problem might be she can’t be active because she has diabetes, right. And you’re going back to your what your solution is to reverse that diabetes. And then the why is like the push not just to reverse diabetes, but so you can be active again. So you can rejoin those activities, and live that life again. Or maybe even for the first time, it depends on who your ideal client is.

So when you pick these pieces apart and put them into a statement, you’re going to see it come to life, basically. And you’re going to hit on all the main points. Now, lots of other health coaches, or business coaches or writing coaches might have a similar template, but this is kind of to get you started. So you can say I help who do what. So she can through how, you know, what is your solution? So if I do this, I help who I help women 60 Plus, do what reverse diabetes. Why? So you can get active again, in through what? Through lifestyle changes. So when you put that together, I help women 60 Plus reverse diabetes, so you can get active again through lifestyle changes. So a bit of a mouthful, right? But it’s got the elements in. It’s a starting point.

So then, I like to get it down to the 10 words, I say 10. It’s not a magic number. It’s a guideline, right?

But how do you get this down to 10 words while you put it together? Like we’ve just done, you remove some of the repetitiveness and then polish it and practice it out loud. Does it come off your tongue easily? Or are you stammering over it? Because if you’re stammering, which I’ve learned, it’s not that natural, and you probably should work on it a little bit more.

So, in our example that we’re using, we can look at I helped women’s 60 Plus reverse diabetes. So you can get active again through lifestyle changes. Well, do we need to say the how the lifestyle changes part? I don’t think so. Because that can be in the follow-up conversation. Like she just wants to get active again, she’s not worried about the lifestyle changes part of it yet. She just wants to get active again. So when you want to really get it down to the 10 essential words, my example would be I help women 60 Plus reverse diabetes and get active again. And I believe that that literally ends up being 10 words.

So to give you another example, here’s what my elevator pitch started out being a long time ago when I first was reading about elevator pitches, how to do them right. Here’s it here it goes – and I have to read it because it’s so long just to let you know that. So health coaches can be ever-present without skimping on their own self-care. I write or coach them to write, powerful messages their clients can’t ignore, through websites with search engine optimization, blog posts, email campaigns or social media posts.

Okay, not shabby, not too bad, but it’s very long. And I think it might work fine for networking events or something where I’m saying a little bit more and have time to get into more detail. But I don’t need to say all the how I do it. In this fleeting three seconds that you’re looking for me online, you just don’t know what the heck I do. You know? So, after I rattle all that off, you probably aren’t really sure what the heck I do, because there’s a lot.

So when I came back and revise that, I started saying I help wellness entrepreneurs with content writing and writing coaching. Hmm, okay. Shorter, definitely. But it’s, it’s probably still missing a little punch, right. So now my elevator pitch is, I help new health coaches get clients through client-focused copy. And I don’t know the exact word that is. But it’s a lot clearer when you say like, Okay, I’m a new health coach, hello, I need you. I want to get new clients, yes. And I need copy, I need help with my messaging. Okay, I get it. So this is what the process can do, it can really get you honed into what it is you serve, and then save the other stuff for the next conversation. When somebody clicks to read more about you, you can start telling them more about yourself and how that works.

That’s awesome. I love that. I just want to highlight something that you’ve said. And that is that especially new coaches are often afraid to use a template because they feel that by using a template, they will just sound like everybody else out there. And you nailed it on the head because it’s not something that one must use forever, it’s just something to get you started. And to shorten the learning curve, otherwise, like yourself, if I don’t have your template, I’m going to have to spend all the time that you spend refining that template before I get to those 10 words. So I just want to reiterate that, our listeners, don’t be afraid to use templates when you’re starting out. Yes, yeah, you’re going to sound like a lot of other coaches out there. But it’s just to get you started.

Mm-hmm. True. And, and I encourage people to go into more depth as they evolve with their business and really unravel to get what I like to talk about is getting to the root cause of your coaching, you know why it is that you’re doing, what exact speciality that you’re doing, whether you’re working with diabetes, or whatever it may be thyroid, and even if it’s your calling to do this healing process, healing or health coaching, there’s a reason why you chose this speciality area. And if you can unravel that, as you work with your template, and I have tools to help you do that, you’re going to continue to evolve with your elevator pitch and you that’s when you won’t sound like everybody else, you’ll see that the more specific you can get, you’re going to sound less like everybody else. But it’s kind of against our intuition and instinct to be specific because we want to get as many people as we can. Have you noticed that too contradictory to what we think when you are trying to speak to the masses, you’re actually not going to get as many clients because you’re being so vague?

The business pitch 18:52
That’s absolutely true. Now you have to nail it down. And it’s quite interesting, we are easily sold on the concept of having this elevator pitch to speak to our clients. But what’s sometimes takes a little bit longer to hit and to convince ourselves that we actually also need let’s not call it a business pitch but a business model pitch or a business recipe pitch we actually need to formulate one of those as well because we need to sell our own business story. First of all to our own inner critics that little voice that says you won’t be able to do this and you’re dreaming too big now. So we need a pitch and a story to silence that inner critic but also sometimes the sceptical spouse. You know my dear wife, she’s got wrinkles on her forehead from saying DD you want to do what again. And we need that as well.

So and I think starting with an elevator pitch for your clients actually gives you a very good foundation to go on and develop your business model story. And I’m not going to go into detail there, but I’m going to drop a link for our listeners in the show notes. Because we actually have a little template that we use for that as well. Right, where you can just go through the different elements, it’s a lot longer than your 10 words, because there’s a lot that you have to cover. But I still believe you have to start with your elevator pitch. Because if you’re not clear about who you’re serving, and what you’re serving them with the problem and the solution, it’s very difficult to convince yourself that you’re going to be making money doing that. So absolutely. I love that you start with this, I love that you made it so easy and so simple for us.

Next steps – Get the craft an attention-grabbing elevator pitch workbook. 21:04
What are the next steps for those listening to this, you know, do you have a tool or something that our listeners can use?

Yes, absolutely Deedee. And, yeah, my next steps are, you know, I get through the elevator pitch, and then the niche, the ideal client identification, and we start talking about your message to get them all aligned and connecting.

But as far as the elevator pitch, I have broken it down into very simple terms today, what I encourage is to go deeper with it so that you can start being more specific sooner. And that is what my free tool today will help you do. It is called craft an attention-grabbing elevator pitch workbook. And I’m going to give you that link here in you can put it in the show notes where people can get that and it’s all of what we’ve talked about today. But it’s also some journaling prompts and questions to kind of list through what you do, who you serve, and kind of like, throw everything on a piece of paper and let it simmer for a minute, a couple of minutes and help you get to a clear elevator pitch. So it’s kind of taking what I’ve talked about today a little deeper. And as you go deeper, I think you’ll get more attached to what you’re doing and more confident in what you’re doing still.

Di-Di Hoffman 22:21
I’ve got that link, I’m going to drop it in the show notes. Okay, that our listeners can go and download that and start working on that. Another thing that you said there that I like very much. And that is writing it down on paper. It is not just that I’m old school, but I honestly believe that if you take pen and paper and you write these thoughts out, it’s much better than typing them on a device or, or wherever. So really, just take the time.

Final words of advice. 22:56
I agree with you on the paper pen to paper physically it has been researched that it helps you process and be creative and be even better. But final parting words I would say don’t be stuck. Like, don’t be discouraged. Just take steps to move forward. Know that it’s okay to get help in this world. I am a marketing expert. That’s my background and I need help with marketing, right. It’s not a sign of weakness or whatever. It’s just, it’s normal. Like, seek help. Don’t be stuck and let people be able to find you by sharing what it is that you do.

How to connect with Natalie 23:38
Thank you. What’s your favourite social media hangout place? Where can our listeners connect with you?

Well, my main place for people to connect with me would be through my website. And yeah, I think you’re gonna leave that in this show notes too. Right. So I will spare everybody the spelling. But I’m also on Instagram. Natalie Gensits wellness dot wellness writer and Facebook Natalie Gensits wellness wordshop

I like that. I like that name wordshop. Natalie, thank you so much for sharing your knowledge and wisdom with us. We wish you the very very best. May your business grow and prosper beyond your wildest dreams.

Thank you so much for having me. Didi. I wish you all the best as well.

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