BadassPreneurs Strategy and Planning Playbook #1
Get the essential foundational business planning toolkit every business owner needs to create a badass strategy for the future.
Experience how it feels to have crystal-clear clarity on where your business is heading and how it will get there.
You’ll also have an experienced business strategist on call to help you ‘operationalize’ the tools for your business.
Complete the training within 2 weeks from enrolling and get a credit towards the Brilliant Business Model Design Playbook.
Do You Have A Brilliant Business Recipe?
This is where entrepreneurs and business owners come unstuck. Ask an entrepreneur how the business makes money and you’ll get many conflicting answers – or blank stares.
The cause of the confusion is that old-school strategic planning processes follow roughly the same path – and yield less than satisfying results. Yesterday’s techniques are not likely to produce winning business concepts and recipes. The overcrowded business graveyard is testimony to that.
What’s needed today is a radical new approach that gets you thinking about your business and its prospects in a more effective and practical way.
There are three building blocks in designing a winning business concept. Each one helps you answer one of the three crucial questions every business owner must answer:
- Why does my business exist?
- What is my big idea?
- How does the business make money?
These crucial questions apply as much to a startup venture as to an established business. As much to successful businesses wishing to stay that way, as to troubled businesses in need of critical care.
Your Playbook for Business Success
Is your business concept setting your business up for success, or is it holding you back from achieving your full growth and revenue potential?
The objective of the Business Concept Design Playbook is to create a winning business concept that can serve as the “design brief” for your Customer Factory Design (Strategy System #2). The business concept also serves as input for the Tactical Implementation Plans (Strategy System #3).
There are three tools in the Playbook. Each helps you answer one of the three crucial business recipe questions:
#1: Your Moonshot Vision (Ideal Future Business) answers “Why does my business exist?” It is the foundation of everything. Giving purpose, energy, and grist to your day-to-day mill. It also helps you get a better understanding of moonshot thinking and how you can use it to create a best-in-class business.
#2: The Idea Hypothesis answers “What is the big idea?” This strategy tool provides you with a proven formula for quickly testing any new business or product idea. It also helps you to articulate your core business concept in a single paragraph.
#3: The Legacy Brief (The Badass Business Recipe) answers the crucially important question “How does my business make money?”. It helps you to ‘operationalize’ your Moonshot Vision and your Big Idea Hypothesis. The Legacy Brief sets the time frames and milestones. It also keeps you focused by fleshing out what your core business concept is, and what the final business picture will look like.
The Importance of Having Your Own Business Recipe Design Playbook
In business, it pays to be prepared. If your business recipe isn’t clear, you won’t do the right things and you won’t grow. Nor will your clients and stakeholders support you.
What makes your strategy superior? It’s too easy to say, “Of course I’m the best.” But why? What gives your strategy the edge when every competitor thinks about roughly the same things, in much the same way… when they all have access to similar capabilities and face the same constraints… and when customers are increasingly smart and shopping around? – Tony Manning
Add this playbook to your collection and you’ll be able to get answers to all of the above questions.
As with all of the playbooks in the Small Business Strategy Toolkit, there are three ways to use this one.
#1. The first is to look at the way things are now, so you can get a comprehensive picture of your current business recipe – “Where am I today.”
#2. The second is to explore possibilities for improvement and innovation – “Where I want to be tomorrow.”
#3. And of course, you can apply the playbook in the same way to analyse your competitors, to probe for differences between you and them, and to identify areas of opportunity.
Side note: Per definition a business playbook contains all the pieces and parts that make up your company’s go-to approach for getting things done. According to Accenture, a playbook includes “process workflows, standard operating procedures, and cultural values that shape a consistent response – the play. A playbook reflects a plan; an approach or strategy defining predetermined responses worked out ahead of time. – Sterling Woods
Get Two Quick Implementation Bonuses
The two quick implementation bonuses are for action takers and therefore they both are time-sensitive.
#1: One-on-one strategy coaching and consulting (valued at $300)
To help you iron out any challenges you may experience in designing your own brilliant business concept you’ll also have an experienced business strategy mentor on call.
But there is one caveat – your one-on-one support commences on the day you enrol and expires in 21 days. It includes:
- Two 1-on-1 consulting sessions to help you ‘operationalize’ the playbook for your business.
- Unlimited email and WhatsApp support in between sessions.
The real value of the playbook is not in the online content, worksheets, and templates. The real value is in the access to the one-on-one sessions which bring a treasure trove of business strategy expertise, experience, and wisdom to your business.
#2: Badass Performance Bonus ($37 value)
Be a Badass. Complete all three hands-on projects (assignments) – the Moonshot Mission, the Idea Hypothesis, and the Legacy Brief – within 14 days from enrolling and get a $37 credit to use towards the Brilliant Business Model Design Playbook.
Frequently Asked Questions
How much time do I need to complete this playbook?
The playbook (online course) is self-paced and can easily be completed in 4 – 8 hours depending on your business strategy experience and acumen. In addition, you’ll need to set aside 30 – 45 minutes for each of your consulting sessions.
What materials and support do I get with the playbook?
You can think of the playbook as strategy theory, practice, consulting, and mentoring rolled into a results-driven business skills development program.
All BadassPreneur Playbooks includes hands-on projects (assignments) to help you master key business skills. The projects enable you to apply your new skills in your own business under the helpful guidance of a seasoned strategy expert.
Lifetime playbook access
You’ll get lifetime access to the playbook (online course) that consolidates all the worksheets, tools, templates, and ‘theory’ into one easily accessible resource.
Do you offer a guarantee?
Absolutely. You have a 30-Day, No Frills, No Fuss, Money-Back Guarantee.
Need to speak to someone first?
Send an email to [email protected] or WhatsApp Di-Di on +27 82 416 7145.