
I’m doing my happy Raindance because I have my dear friend Sigrid de Kaste with me.
Sigrid is a book-writing and marketing strategist and our primary topic today is How To Future-Proof Your Business in 12 Weeks With An Authority Book
Being the author of a book is still the single most powerful way to be recognized as the Expert Authority in your coaching niche…
BUT… while 85% of people in business want to write, less than 5% are successful!
Loads of speakers and coaches who already claim authorship, even ‘Bestselling’ authorship, struggle with promoting themselves and their books because they missed the Main 3 Ingredients.
To reap REAL benefits from your authorship, especially in tight economic times, where your reputation is best displayed in ‘black & white”, writing a book is your key to credibility, wider recognition, validation of your expertise AND selling your services in a way that brings clients to you, already convinced you’re the expert they need and they’re ready to buy… because of your Book.
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In this episode, we talk about:
- The top reasons to write a book help you ‘economy proof’ yourself.
- The biggest mistake most people make when writing a book and how to avoid it.
- Sigrid’s process for going through the three phases of publishing a book.
- How to gain more clarity and confidence around your topic.
- How a book is a perfect foundation for your business.
- What is a micro-mastermind?
- How to make the most of your participation in a micro-mastermind.
- How to form your own micro-mastermind.
Links
Connect with Sigrid on LinkedIn: https://www.linkedin.com/in/sigriddekaste/
🎧 Stop Believing The Myths and Start Writing Your Book
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Sigrid’s Bio
Sigrid helps Coaches & Consultants who have Proven Expertise and want to write a book to write one that allows them to make a bigger impact with their message and attract more clients more easily.
Full Bio Page: https://stickybeakmarketing.com/about-sigrid-de-kaste/
The Successful Solo Practitioner’s Secret Sauce?
Harness the power of your own Micro-Mastermind group. Without the hassle of setting it up and maintaining it. And without the huge time, mental, and monetary investments of a conventional mastermind group.

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The Perpetual Rainmaking Machine sponsored this episode.