The holy grail all Rainmakers are searching for is to go from hunting for clients to becoming the hunted. But… there is a catch. (Pun intended.) Before you can become the hunted you must prove your value. That takes time. And time is something you don’t have when you’re hungry. When you have to put […]
8 Things That Rainmakers (Go-To Experts) Do Differently Than Me-Too Copycats
In the previous article, we explored how becoming the Go-To (the Rainmaker) in your field will help you avoid the all too common me-too or commodity death spiral. When you become a Rainmaker in a particular field, you take “spiritual ownership” for understanding and solving your field’s most pressing problems. That puts you in a […]
Are You A Me-Too Copycat? How To Avoid The Commoditization Trap!
Just to be on the same page… Let’s kick off with a streetwise definition of what a me-too commodity is. According to Alex Hormozi (from Gym Lord’s fame), a commodity is a product available in many places. For that reason, it’s prone to purchases based on “price” instead of “value”. If all products are “equal,” […]
How To Forever Banish Client Scarcity and Cash Flow Droughts From Your Business
In ancient cultures, the ☔ Rainmaker was highly regarded because he or she was the one with the magical powers to bring the rain to nourish the crops to feed the people. Without the rain, the people would weaken, die, or have to move elsewhere. Today, Rainmakers are individuals who have an almost uncanny ability to generate […]
How To Crack The Forgotten Rainmaker Code For Generating Cash On Demand
Summary The Quest Model is the best model to crack the forgotten rainmakers code for generating cash flow and clients on demand. A quest is a journey towards something specific, with many challenges throughout. Most quests also need a series of logical steps and some kind of personal growth. And all worthy quests need an […]
A Modern Spin On An Old School Approach To Generating Clients And Cash Flow On Demand
There are literally UNLIMITED OPPORTUNITIES for Wellness Experts and Professionals to generate clients and cash flow online. But, there’s a catch… How do YOU and I seize them? Conventional wisdom says: “Follow the business plan your coaching school gave you.” Sadly, doing that fails. Nine times out of ten. Feasting on Google’s freebie buffet does even […]