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Book Talk: Experts Never Chase with Cat Stancik 🎧

Cat Stancik, is a marketing strategist who supports Expert Professional Service Providers to create firework experiences that attract ideal clients into one place that spark conversations that lead to more sales. In the episode, we chat about her book Experts Never Chase. 🎧 Listen to the episode 🎧 Listen on Anchor | Listen on Spotify | Listen on […]

Article by Di-Di Hoffman / Book Talks, Podcast, Top 10 / marketing, rainmaking

How To Go From Hunting For Clients To Becoming The Hunted

The holy grail all Rainmakers are searching for is to go from hunting for clients to becoming the hunted. But… there is a catch. (Pun intended.) Before you can become the hunted you must prove your value. That takes time. And time is something you don’t have when you’re hungry. When you have to put […]

Article by Di-Di Hoffman / Articles / marketing, rainmaking

8 Things That Rainmakers (Go-To Experts) Do Differently Than Me-Too Copycats

In the previous article, we explored how becoming the Go-To (the Rainmaker) in your field will help you avoid the all too common me-too or commodity death spiral. When you become a Rainmaker in a particular field, you take “spiritual ownership” for understanding and solving your field’s most pressing problems. That puts you in a […]

Article by Di-Di Hoffman / Articles / rainmaking

Are You A Me-Too Copycat? How To Avoid The Commoditization Trap!

Just to be on the same page… Let’s kick off with a streetwise definition of what a me-too commodity is. According to Alex Hormozi (from Gym Lord’s fame), a commodity is a product available in many places. For that reason, it’s prone to purchases based on “price” instead of “value”. If all products are “equal,” […]

Article by Di-Di Hoffman / Articles / rainmaking

How To Forever Banish Client Scarcity and Cash Flow Droughts From Your Business

In ancient cultures, the ☔ Rainmaker was highly regarded because he or she was the one with the magical powers to bring the rain to nourish the crops to feed the people.  Without the rain, the people would weaken, die, or have to move elsewhere. Today, Rainmakers are individuals who have an almost uncanny ability to generate […]

Article by Di-Di Hoffman / Articles / business strategy, rainmaking

How To Crack The Forgotten Rainmaker Code For Generating Cash On Demand

Summary The Quest Model is the best model to crack the forgotten rainmakers code for generating cash flow and clients on demand. A quest is a journey towards something specific, with many challenges throughout. Most quests also need a series of logical steps and some kind of personal growth. And all worthy quests need an […]

Article by Di-Di Hoffman / Articles / business strategy, rainmaking

A Modern Spin On An Old School Approach To Generating Clients And Cash Flow On Demand

There are literally UNLIMITED OPPORTUNITIES for Wellness Experts and Professionals to generate clients and cash flow online. But, there’s a catch… How do YOU and I seize them? Conventional wisdom says: “Follow the business plan your coaching school gave you.” Sadly, doing that fails. Nine times out of ten. Feasting on Google’s freebie buffet does even […]

Article by Di-Di Hoffman / Articles / business strategy, rainmaking

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